A cursory glance through "Responsibilities" section of the job postings for "Product Manager" and "Product Marketing Manager" reveals that there is a great deal of confusion between these titles. Many postings that advertise a product marketing manager position are really looking for a product manager, and vice versa.
The role of a product manager, as I have recently described here, is fundamentally different from that of a product marketing manager. There is always some overlap, but, in general, they demand a different set of skills for success.
I can best describe my view of the difference in the responsibilities of a product manager and those of a product marketing manager by using the well-known 4 P's model of marketing activities. In the scope of activities defined by the 4 P's, the product manager is responsible for "Product" and the product marketing manager is responsible for "Price", "Place", and "Promotion". Its a simple distinction and it almost always works.
You write well will be waiting for your new publications.
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