I recently noticed that Yelp prominently features the first reviewer of a business in the main module for the business' listing like this:
A simple feature that encourages users to write reviews for businesses that haven't yet been reviewed... Nice.
Just came across this ad in a recent issue of GQ magazine.
You don't see interesting magazine ads very often these days, so I had to bring out my scanner and scan it. And so this goes into the "Nice re-positioning" file. At the same time, I am willing to bet that those long early morning lines at your local Starbucks aren't going to be eclipsed by the lines at your office soda vending machine any time soon.
